​​​​I'm a Richmond-raised strategist and published poet. 

 

Before strategy, I studied art, and I’ve never really separated the two. I still approach both the same way: start messy, refine relentlessly.

I’ve never been a minimalist about anything in my entire life.

 

I grew up loud.

Advertising, it turns out, is just knowing exactly where to aim that volume.​​​​