Kathleen Firment,
strategist!
The ask:
Create a passion project.
The project:
Backstage Blondes, an Instagram series highlighting Richmond's live music scene.
My role:
Designing identities from scratch, managing shoots, and making the Richmond music scene look good online.*
*Executive Producer, Editor, and Art Director
My strategic partner, Katie Dunn and I teamed up to bring the Richmond music scene closer to its fans. We wanted to highlight the behind-the-scenes energy, personality, and stories that don’t usually make it online. Every step, from researching, to interviewing, to designing visuals and posting on Instagram, is a labor of love for live music and the city we both grew up in.
Together, we're turning local music culture into a vibrant, interactive social experience.
who we are:
whAT we DO:
We sit down with Richmond bands where they feel most at home, and capture their stories beyond the performances. It's about real conversations and real energy.
Each interview is a chance to highlight the personalities, dynamics, and humor that make every band unique, then translate it into a visual story on Instagram.
Brand identity:
We ask every artist we interview who their "musical Mount Rushmore" is. I thought it would only be fair to share mine, too!
L to R: Liam Gallagher, Paul McCartney, Jerry Garcia, Ad-Rock